Phillumeny is the hobby of collecting match-related items, such as matchbox labels, matchbooks, and matchbox holders. There are several synonyms for the word phillumeny, including matchcover collecting, matchbox collecting, and matchbook collecting. These terms refer to the same practice of amassing match-related objects for the purpose of study, preservation, and display. Though phillumeny is a relatively niche hobby, it can be very rewarding for those who take it up. Collectors can learn a great deal about history, advertising, and design by examining the diverse array of matchbox labels and other related items that have been produced over the years.