Synonyms for the phrase "making marketable" include several related terms that refer to the process of preparing a product or service for sale in a competitive marketplace. These synonyms might include "commercializing," "promoting," "packaging," "branding," "positioning," "advertising," and "selling." Each of these terms indicates a different aspect of the strategic and tactical activities involved in making a product or service appealing and attractive to potential customers. By developing a strong brand identity, refining the packaging and messaging, and investing in targeted advertising and promotion, businesses can increase their chances of success in a crowded market. Ultimately, the goal of making a product marketable is to generate revenue and establish a loyal customer base over time.